Aamar FM from Brand Launches to Band Launches

Band-e-Mataram, the battle of the bands is an initiative Aamar 106.2FM and Sangbad Pratidin has undertaken to provide a platform for promising bands to show case their talent and nurture them.

The growing popularity of band music of various bands like Bhoomi, Chandrabindoo, and Cactus with chart busters has carved a road for upcoming fresh talent. It is not any more a road less traveled by.

The fondness for new-age music has resulted in a plethora of Bangla Bands in this part of the country. Band music is a major component of Aamar FM, the only Bengali music station in Kolkata and has successfully given this genre of music its due credit.

Riding on the crest of popularity, Aamar 106.2 FM has seen the emergence of numerous bands, striving for a foothold in the music industry. Sangbad Pratidin, one of the leading dailies of Bengal and Aamar 106.2 Fm, only Bengali music station have joined hands to find the winners of the this musical battle and promote them by media exposure, recording contract, promotional show thus helping them to get a foothold.

A month-long multi media campaign was planned to promote the event on television, Aamar 106.2FM, outdoors, Pratidin and the below the line media to create a lot of hype in public to attract entries from the upcoming Bangla bands.

The power packed prelims where 250 bands performed was a huge hit and only 12 bands made it to the semifinals held at Swabhumi earlier this month. Six bands were selected and who are in the running to be the 3 finalists. Music lovers are now invited to vote for their favourites by smsing 3636 to select the final trio to rock the final of Band-e-Mataram on August 28,2005 at Nazrul Manch. 

Aamar 106.2 Fm will conduct an OB (Outside Broadcast) where the station will go LIVE from the venue. Everyone tuned in to Aamar 106.2 FM will be able to hear and feel the music, the tension, the creativity, the triumph, the defeat, the audience, the applause, the strings, the voice -LIVE!!!! Everyone's invited!